08.02.21
Muenster, Germany
www.basf-coatings.com
PUBLIC COMPANY; YEAR ESTABLISHED: 1865
REVENUE: $3.68 billion t (2019: $4.15 billion)
MARKETS SERVED
Automotive OEM; Automotive refinish; Commercial vehicles; Decorative coatings; Surface treatments
KEY EXECUTIVES:
Dirk Bremm, president BASF Group’s Coatings division; Frank Naber, SVP Automotive OEM Coatings Solutions EMEA; Chris Titmarsh, SVP Automotive Refinish Coatings Solutions EMEA; Chris Toomey, SVP Coatings Solutions Americas; Marcos Allemann, VP Decorative Paints Solutions South America; Patrick Zhao, SVP Coatings Solutions Asia Pacific; Christophe Cazabeau, SVP Surface Treatment.
BASF Coatings, a division of BASF SE, is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. The portfolio is completed by the “Innovation Beyond Paint” program which aims at developing new markets and businesses.
BASF creates advanced performance solutions and drive performance, design and new applications to meet its partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific.
In 2020, the Coatings division achieved global sales of about $3.68 billion. The company employs approximately 110,000 people globally.
BASF has recently secured a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region that extends its long-standing, commercially approved supplier status with the car company to Australia, Japan, Malaysia, South Korea, Taiwan and Thailand. The agreement, which builds upon its success with Mercedes-Benz in the Europe, Middle East and Africa region, includes its Glasurit and R-M premium automotive refinishing brands and RODIM paint-related products. Efficient digital color solutions, world-class training solutions and technical support, as well as a suite of exclusively branded Vision360® advanced business management solutions designed to increase body shop performance and efficiency are also part of the agreement.
As part of the complete offer to Mercedes-Benz, BASF will deliver a complete offering of digital and data solutions including its highly efficient digital color management tools, which help body shops to speed up workflows. Its digital portable spectrophotometers precisely measure the color on the car, and quickly and easily takes the painter to the desired mixing formula.
2020 Success Story:
BASF launched Glasurit 100 Line in 2020, setting a new standard for sustainability and profitability in the refinish business. The innovative 100 Line helps customers become more competitive and increase net profits, improve their environmental footprint, and drive overall performance. Glasurit 100 Line is the first basecoat line on the market with a VOC value of 250 g/l, a 40% reduction from traditional waterborne basecoats, and far lower than any global VOC requirements. The new line will fit and expand Glasurit’s existing product portfolio, consisting of 90 Line, 55 Line and 22 Line.
“Glasurit 100 Line is a game-changer for our customers. Not only does it offer them unprecedented quality and efficiency, but it has set a new sustainability standard with the lowest VOC values on the market. When you add this to its excellent color stability, robustness in application and its environmental attributes, 100 Line is the most innovative and sustainable paint system in the industry for getting more car jobs done,” said Fabien Boschetti, director, global marketing, BASF Automotive Refinish Coatings Solutions.
“When comparing with existing basecoat lines in the market, customers can expect savings of up to 35% in overall process times through faster application and shorter flash-off cycles. Another 20% savings can be made as material consumption is reduced,” added Boschetti.
Glasurit 100 Line consists of innovative pigment technology which ensures body shops are prepared for the current and future spectrum of brilliant colors in the automotive industry. 100 Line’s color stability is very robust and highly resistant to external influences. In addition, Glasurit leads with its digital color management solutions and takes the search for the right color to a new level with Glasurit’s spectrophotometer SmartSCAN. Customers can easily and quickly identify the precise colors and gain access to thousands of color formulas.
Key Happenings:
• BASF renews global sponsorship of WorldSkills to continue developing new talent
• BASF and DiDi enter partnership to reshape the carsharing industry
• For the body shops of the future: BASF launches new waterborne basecoat line
• BASF becomes global preferred partner for paint related products to BMW
Awards from 2020
“Supplier of the Year” award, General Motors (GM)
“Overdrive Award” for sustainability, General Motors (GM)
www.basf-coatings.com
PUBLIC COMPANY; YEAR ESTABLISHED: 1865
REVENUE: $3.68 billion t (2019: $4.15 billion)
MARKETS SERVED
Automotive OEM; Automotive refinish; Commercial vehicles; Decorative coatings; Surface treatments
KEY EXECUTIVES:
Dirk Bremm, president BASF Group’s Coatings division; Frank Naber, SVP Automotive OEM Coatings Solutions EMEA; Chris Titmarsh, SVP Automotive Refinish Coatings Solutions EMEA; Chris Toomey, SVP Coatings Solutions Americas; Marcos Allemann, VP Decorative Paints Solutions South America; Patrick Zhao, SVP Coatings Solutions Asia Pacific; Christophe Cazabeau, SVP Surface Treatment.
BASF Coatings, a division of BASF SE, is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. The portfolio is completed by the “Innovation Beyond Paint” program which aims at developing new markets and businesses.
BASF creates advanced performance solutions and drive performance, design and new applications to meet its partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific.
In 2020, the Coatings division achieved global sales of about $3.68 billion. The company employs approximately 110,000 people globally.
BASF has recently secured a multi-year contract with Mercedes-Benz in the Asia Pacific (APAC) region that extends its long-standing, commercially approved supplier status with the car company to Australia, Japan, Malaysia, South Korea, Taiwan and Thailand. The agreement, which builds upon its success with Mercedes-Benz in the Europe, Middle East and Africa region, includes its Glasurit and R-M premium automotive refinishing brands and RODIM paint-related products. Efficient digital color solutions, world-class training solutions and technical support, as well as a suite of exclusively branded Vision360® advanced business management solutions designed to increase body shop performance and efficiency are also part of the agreement.
As part of the complete offer to Mercedes-Benz, BASF will deliver a complete offering of digital and data solutions including its highly efficient digital color management tools, which help body shops to speed up workflows. Its digital portable spectrophotometers precisely measure the color on the car, and quickly and easily takes the painter to the desired mixing formula.
2020 Success Story:
BASF launched Glasurit 100 Line in 2020, setting a new standard for sustainability and profitability in the refinish business. The innovative 100 Line helps customers become more competitive and increase net profits, improve their environmental footprint, and drive overall performance. Glasurit 100 Line is the first basecoat line on the market with a VOC value of 250 g/l, a 40% reduction from traditional waterborne basecoats, and far lower than any global VOC requirements. The new line will fit and expand Glasurit’s existing product portfolio, consisting of 90 Line, 55 Line and 22 Line.
“Glasurit 100 Line is a game-changer for our customers. Not only does it offer them unprecedented quality and efficiency, but it has set a new sustainability standard with the lowest VOC values on the market. When you add this to its excellent color stability, robustness in application and its environmental attributes, 100 Line is the most innovative and sustainable paint system in the industry for getting more car jobs done,” said Fabien Boschetti, director, global marketing, BASF Automotive Refinish Coatings Solutions.
“When comparing with existing basecoat lines in the market, customers can expect savings of up to 35% in overall process times through faster application and shorter flash-off cycles. Another 20% savings can be made as material consumption is reduced,” added Boschetti.
Glasurit 100 Line consists of innovative pigment technology which ensures body shops are prepared for the current and future spectrum of brilliant colors in the automotive industry. 100 Line’s color stability is very robust and highly resistant to external influences. In addition, Glasurit leads with its digital color management solutions and takes the search for the right color to a new level with Glasurit’s spectrophotometer SmartSCAN. Customers can easily and quickly identify the precise colors and gain access to thousands of color formulas.
Key Happenings:
• BASF renews global sponsorship of WorldSkills to continue developing new talent
• BASF and DiDi enter partnership to reshape the carsharing industry
• For the body shops of the future: BASF launches new waterborne basecoat line
• BASF becomes global preferred partner for paint related products to BMW
Awards from 2020
“Supplier of the Year” award, General Motors (GM)
“Overdrive Award” for sustainability, General Motors (GM)
