Beckers sold its wood finishes division, Becker Acroma, to Sherwin-Williams in 2010. At the time of the sale Becker Acroma was one of the largest manufacturers of industrial wood coatings globally and a technology leader in water and other wood coatings technology with annual sales of approximately $300 million. Included in the divestment were Becker Acroma’s nine manufacturing facilities, 19 mixing sites and 13 technical centers around the world, which serve the joinery, kitchen cabinet, furniture and flooring markets. Also during the year a new CEO was appointed for Becker Industrial Coatings. Boris Gorella succeeded Ralph Kabalo as the new chief executive and leader of the global BIC business. October 2010 saw the official grand opening of a new high performance coatings plant in Tianjin in northern China, dedicated to consumer design finishes products. In May 2011, at the ECCA (European Coil Coating Association) general meeting in Berlin, Bengt Ingman, technical coordinator coil coatings at Becker Industrial Coatings, was honored with the ECCA Outstanding Contributor Award. Also during the year Saab's concept car PhoeniX was coated with Beckers’ Ecochromo and unveiled at the Geneva 2011 Motor Show. With its “aeromotional” design the PhoeniX established a new reference point for future products to be expected from Saab. The PhoeniX was designed by executive design director Jason Castriota and his team. During spring 2010 the Saab design team was introduced to the Trend Collection created by Becker Industrial Coatings' Consumer Design Finishes (CDF) division. This inspired Saab to approach Beckers at the end of last year when in the process of designing and building the PhoeniX. Beckers suggested the Ecochromo product developed at its Italian site because Saab was looking for a special coating to emphasize the liquid metal effect for their concept car.
YEAR ESTABLISHED: 1917
REVENUE: $1.185 billion (2010: 1.1bn)
• Marine coatings
• Industrial coatings
• Container coatings
Tetsuo Yamazumi, chairman; Masataka Uetake, president and CEO.