Industrial coatings manufacturers face many of the same challenges as their counterparts serving other industry segments, such as cost, consumer demand and VOC levels. There are, of course, differences as well. While aesthetics, low-odor products and ease-of-use drives product development in the DIY segment, protection is of utmost importance to both manufacturers and users of industrial coatings.
"The coatings will be protecting your customers' assets," said Mark Sposito, marketing manager, M.A.B. Paints. "Substrate and structure protection with long-term chemical and corrosion resistance are very important in the industrial maintenance market."
Mark Howe, global technical manager of PPG Industries' general industrial coatings segment, added, "Performance and protection are the primary function of industrial coatings. In some markets, expectations of performance have increased. This is especially true in the agriculture, construction and transportation markets."
"Tnemec is a highly specialized manufacturer of high-performance coatings, so naturally we would argue that perf
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