Color Trend Forecast

Color is emotion and can speak to the human soul in thousands of different ways. It is an integral element of art, design and aesthetics in general. Explaining color is like trying to explain the mystery of that which holds the moon in place. Perhaps French painter Joseph Fernand Henri L�ger defined it best as "a basic human need...like fire and water, a raw material, indispensable to life."

Color touches upon fundamental social science principles of communication, cultural symbolism and societal relations, according to Aimee Desrosiers, color forecaster and director of marketing at California Paints. "Color involves physics and chemistry, or the science of light, which involves the manner in which an object is colored, the medium or process used to color an object or the structure of naturally occurring color," she explained. "Colors illicit human behavioral responses and can be studied from a psychological perspective."

Consumers vary widely, however color is typically the most important factor in making a decision whether to purchase a product or not. "Color is used as an indicator of quality, an indicator of fre