The company's premium Imron industrial brand will be used on the façade.
"Using our high performing and highly durable Imron industrial coatings in bright Axalta Red will ensure the entryway captures every car enthusiast's attention, getting them ready for fast action on the track for many years to come," said Dave Heflin, VP, Global Industrial Liquid Coatings.
Axalta has had naming rights at the DIS since 2017. The partnership includes the Center Injector as well as specific areas of the "World Center of Racing" neighborhood, overlooking the famed start/finish line.
Imron industrial polyurethanes are available in solvent-borne and waterborne primer, topcoat, direct-to-metal (DTM), and clearcoat formulas, and are offered in multiple gloss levels, ranging from high-gloss to flat. The products are available in thousands of industrial solid colors and can be applied by brush, roller, or a variety of spray application methods, providing maximum flexibility.
The Axalta Center Injector activities for DAYTONA 500 include:
- World Center of Racing - This open-air area provides fans with sights including an eye-level view of the flag stand, allowing for unprecedented views of the start/finish line. This massive entertainment space is roughly the size of two football fields where race fans can celebrate the history and legacy of racing at the iconic motorsports venue;
- "We Coat It" Displays - From motorcycles to trucks, cars, wheels and much more, check out the wide variety of high-performance machinery for which Axalta provides coatings.