BASF helps customers “Coat with Confidence” at the American Coatings Conference and Trade Show (ACS), April 11-14 at the Indiana Convention Center in Indianapolis. During the conference, BASF presented seven papers, two posters and co-hosted one tutorial session. On the show floor, BASF welcomes attendees with a new, innovative booth structure to highlight its broad portfolio of solutions and technologies for coatings manufacturers.

Visitors to the BASF booth (#1431) will see a wide range of sustainable coatings solutions for the architectural, construction, transportation, industrial, furniture and flooring markets in the areas of latex polymers, binders, resins, pigments, colorants, minerals and formulation and performance additives.

“ACS allows BASF to showcase its versatile portfolio of products and solutions and inspire new ideas to help address industry challenges,” said Gerry Podesta, senior vice president, BASF Dispersions & Pigments, North America. “This event allows us to share our industry resources and breadth and depth of our product offerings with customers across market sectors.” 

With an emphasis on formulation expertise, BASF is hosting“Formulate on the Floor” sessions to raise concern of anyproduct or industry challenges and consult with a member of the Formulations Services Institute (FSI). The FSI is a cross-functional team dedicated to addressing common industry challenges to provide a holistic approach to customer service in tandem
with the technical services teams.


During the show, BASF launched three new globally available pigments, Lumina Royal Dragon Gold EH 0908 and Cinquasia Uniflow Magenta EH 4504 and EH 4555, that enhances styling options across a variety of product markets.
BASF scientists presented the following papers and posters during the conference:
Monday, April 11:
 Tutorial 4: Waterborne High-Performance Coatings (8:30 a.m. – 10 a.m.) – Ivan Tyre, Alberdingk Boley and Lori Boggs, BASF Corporation
 New Generations of Nonionic Non-Gelling Surfactants for Emulsion Polymerization (2 p.m. – 2:30 p.m.) – Greg Drewno
 Optimized Binder-TiO2 Interaction for Maximal Hiding Power (3 p.m. – 3:30 p.m.) – Nicholas Foley
 Dispersing Agent for Solventborne, High-End Industrial Pigment Concentrates (5 p.m. – 5:30 p.m.) – Arne Rick
 Poster: Novel Hindered Amine Light Stabilizer for the Stabilization of Coatings (pg. 17) – Mervin Wood
 Poster: Alternate Crosslinking System for Wood Coatings (p. 21) – Sunitha Grandhee
Tuesday, April 12
 New Plasticizing Co-Monomer for Use in Emulsion Polymerisation (2 p.m. – 2:30 p.m.) – Greg Drewno
 Formulating Water-Based, High-Gloss DTM Topcoats with the Aid of High Throughput Screening (2:00 p.m. – 2:30 p.m.) – Vincent Goldman
 Formulating to Minimize Film Defects in 100 g/L Solventborne 2K Polyurethane Coatings (2:30 p.m. – 3 p.m.) – Clifford Seipke
 New NMP-Free Acrylic Polyurethane Hybrid Dispersion for Excellent Mechanical Resistance (3 p.m. – 3:30 p.m.) – Jennifer Long-Susewitz
 Block Resistance of Low-VOC Waterborne Direct-to-Metal Coatings (4 p.m. – 4:30 p.m.) – Aditi Chavannavar
 Modeling of Total Solar Reflectance as a Formulation Tool (4:30 p.m. – 5 p.m.) – Wally Kesler

To learn more visit: www.basf.us/acs2016.