Jason Lawton09.12.05
Barloworld has acquired Midas Paints (Pty) Limited for approximately $6.3 million. The privately-owned paint maker sells Earthcote, a premium range of wall coatings through 34 franchised stores in South Africa. It also offers a contractor brand.
Midas will be run as a separate entity within Barloworld Coatings and existing management and staff will be retained, according to company officials.
The Earthcote business, with its high-end brand and franchised concept stores will fit well with our Plascon branded offerings. It will form part of our strategy to provide consumers of premium quality wall coatings with a fully integrated lifestyle offering,‰ said Andre Lamprecht, Barloworld executive director and CEO of Barloworld Coatings. „The Earthcote business, with its high-end brand and franchised concept stores will fit well with our Plascon branded offerings. It will form part of our strategy to provide consumers of premium quality wall coatings with a fully integrated lifestyle offering.
Midas will be run as a separate entity within Barloworld Coatings and existing management and staff will be retained, according to company officials.
The Earthcote business, with its high-end brand and franchised concept stores will fit well with our Plascon branded offerings. It will form part of our strategy to provide consumers of premium quality wall coatings with a fully integrated lifestyle offering,‰ said Andre Lamprecht, Barloworld executive director and CEO of Barloworld Coatings. „The Earthcote business, with its high-end brand and franchised concept stores will fit well with our Plascon branded offerings. It will form part of our strategy to provide consumers of premium quality wall coatings with a fully integrated lifestyle offering.