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Diversified Coatings, Inc. Acquires Morwear Brand

By Tim Wright | December 21, 2005

Los Angeles-based paint manufacturer Diversified Coatings, Inc. (DCI) has acquired the Morwear brand of high quality architectural paints and coating products from Morwear Manufacturing, Inc. (MMI) in a transaction approved by Judge Ellen Carroll in United States Bankruptcy Court.

After buying Morwear from the former Smiland Paint Company in mid-2004, MMI filed its bankruptcy case in August 2005, after posting sales of $2 million in its final month of operations.

The principals of DCI were well acquainted with the Morwear brand and moved quickly to preserve the value of the bankrupt estate. As the court-appointed interim manager of MMI since October 1, 2005, DCI rehired most of the workforce and restarted the production and distribution of Morwear paints and specialty coatings. Led by veteran entrepreneurs and management executives from the paint and construction industries, DCI seeks to regain the brand's traditional market share in the U.S. while continuing to expand its export business in Asia and Mexico.

Dieter Raabe, president of DCI, said, "Acquiring the Morwear brand will enable us to capitalize on opportunities that will establish DCI as a company of excellence representing an innovative product line of paint and coatings products. We look forward to expanding on our well-established distribution contacts in the paint and construction industries here in the U.S. and internationally."