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ICI Dulux expands into Qatar

By Tim Wright | May 22, 2006

Dulux paints, part of the paint business ICI Paints, is expanding in the Gulf. A Dulux Decorator Centre (DDC) has just opened in Qatar, and another will open in Oman shortly.

"ICI Dulux saw phenomenal growth in 2005 and eight DDC's are now up and running in the UAE. Last year saw the launch of a DDC at Better Life and IDdesign inside Dubai's Mall of the Emirates, the first centre to open in a UAE shopping mall,' said Philip Mathew, general manager, Al Gurg Leigh's Paints, which manufacturers Dulux in the UAE.

Mathew added, "This growth trend is set to continue as we expand into Qatar, Oman and other Gulf countries. We have big plans for the rest of 2006. Our local and regional expansion builds on our promise to offer all customers convenient Dulux Decorator Centre locations."

Dulux Decorator Centres offer free color consultations and home decoration advice for retail customers with a vast portfolio of colours to choose from. The new Qatar outlet is located at Al Feroz International Trading in Doha.

Customers can walk into a DDC store with their choice of curtain fabric, wallpaper, tiles or upholstery and get them matched to the nearest Dulux paint shade using a special color-scanning device.

An advanced computerized tinting system allows customers to mix and match with up to 20,000 color shades to help make interior and exterior painting jobs simple.