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BASF Begins to Rename Engelhard Worldwide



By Tim Wright



Published August 3, 2006
BASF has taken an important step in the integration process of Engelhard into the BASF Group with the registration of a new corporate name—BASF Catalysts LLC—in the U.S. BASF will extend its brand to Engelhard companies in other regions of the world within the next months based on local registration requirements.

“This rebranding signifies a key milestone in the integration process as it brings together BASF’s brand strength and Engelhard’s strong reputation for innovation and quality,” said Klaus Peter Löbbe, BASF board member responsible for North America. “Engelhard is an integral part of BASF as the world’s leading chemical company.”

Engelhard businesses not included in the Catalysts division will also operate under this new corporate entity until plans are finalized for the businesses in Appearance and Performance Technologies and Ventures to be transferred to other existing BASF business units.


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