Martha Stewart Living Omnimedia, Inc., (MSLO) and Lowe's Companies, Inc., have formed an agreement to offer a new Martha Stewart-branded interior and exterior paint color program called Martha Stewart Colors. The complete palette is expected to be introduced in early 2007 and will be available exclusively at Lowe's stores throughout the U.S.
Created by the Martha Stewart design team, this comprehensive color palette replaces all of MSLO's existing paint palette programs. It will feature a broad spectrum of 350 colors designed exclusively for Lowe's and is expected to retail for approximately $25. In addition, the paint program will offer color and idea cards created by MSLO to inspire and support customers who are selecting paint colors to enhance the look of their home.