Asian Paints ME has decided to market all its products under the Berger brand in Oman. The announcement was made during the recently held dealer meetings in Muscat and Salalah.
This is being done to bring in more synergies within the three group companies currently operating in the AGCC.
Asian Paints group is represented in the UAE and Bahrain as Berger Paints and according to the company it was logical to move towards a Berger platform in Oman as well.
Though the company name remains unchanged, all the products will come under the Berger umbrella brand; this will involve changes in all the elements namely can designs and dealer signages.
Asian Paints ME to market its products under Berger brand
By Tim Wright
Published April 2, 2007
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