In a move that reflects the increasing participation of woman in their homes, Jotun Paints has launched the 'Lady' interior brand into the Middle East market. The launch of the interior brand follows two years of extensive research in the regional Dubai-based R&D laboratory in close collaboration with Jotun Norway to come up with an interior paint brand which provides unrivalled home painting solution. Discerning female consumers and families now have high-quality acrylic paints in a matt finish that offers unique benefits such as easy clean, neutral scent and color last. Cleaning stains and dirt off painted walls will not leave any spots or affect the quality of the paint finishing. Further, the solvent-free paints do not leave any trace of odor after 6 hours of application, and the colors are guaranteed to last for years.