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Last Updated Thursday, October 8 2015

Tikkurila to establish a sales company in China

By Tim Wright

Published May 24, 2007
Kemira Coatings (Tikkurila), the company responsible for Kemira's paint and coatings business, is increasing its market position in Asian paint markets by establishing a sales company in China. Tikkurila (Beijing) Paints Co., Ltd began operating on May 22, 2007 in Beijing. At the same time, Tikkurila is to acquire the sales company CEIEC-Feelings operating in China from its owners CEIEC, CEIEC-OTC and a number of private investors. The business operations of CEIEC-Feelings and 50 employees will be transferred to the new company. 

CEIEC-Feelings have been operating since 2002 as the importer of Tikkurila's decorative paints in China. Net sales for 2007 are estimated at approximately €2 million.

The acquisition aims at consolidating a basis for a powerful development of Kemira's market position in the rapidly growing decorative paints market in China.

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