Welcome Guest to Coatings World    Login || Register
Last Updated Monday, September 22 2014
Print

R-M and Hyundai seal global cooperation for automotive refinish products



By Tim Wright



Published June 29, 2007
Related Searches: Automotive Refinish
R-M, BASF's automotive refinish brand, and Hyundai Motor Company have agreed on a close global partnership for the automotive refinish product business. The goal of the cooperation is to develop coordinated refinish products as well as training concepts and additional support for the carmaker's customer service. The implementation of the program, which is targeted on a global level, is already underway.

Both partners are expecting the agreement to lead to sustainable growth of the after-sales market. As a specialist for automotive refinish products and its team of trainers working on site all over the world, R-M is in an ideal position to develop customized training seminars. The employees' experience and requirements are taken into account when drawing up training courses. For instance, the trainers have already developed concepts for special programs that also exclusively combine the images of the two companies, as in the Hyundai - R-M automotive refinish product modules.

With the integration into Hyundai's Technical Recognition Program, R-M also intends to ensure that it quickly becomes part of the global sales network. Through individual support, which can even include planning a network of bodyshops, the partnership aims to maintain the efficiency and service quality in the Hyundai body shops at the same high level all over the globe.


blog comments powered by Disqus
Receive free Coatings World emails
Sign up now to receive the weekly newsletter, and more!

Enter your email address:
Company Spotlight
Lubrizol Advanced Materials, Inc.
9911 Brecksville Road
Cleveland, OH, 44141
US
View Profile
Houchi Chemical Co., Ltd
No.56, Fu Chow Street
Taipei, Taipei, 100
Taiwan
View Profile
Sunin Machine Co., Ltd.
No.96, Chiao Ho Rd ,Chungho Dist
New Taipei City, Taiwan , 235
Taiwan Roc
View Profile
AZ Electronic Materials Co., Ltd.
No. 458-6, Sinsing Road Hu Kou Township Hsinchu Country 303, Taiwan
Hsinchu Country, Taiwan, 303
Taiwan
View Profile
Micro Powders, Inc.
580 White Plains Rd.
Tarrytown, NY, 10591
US
View Profile
Siltech Corporation
225 Wicksteed Avenue
Toronto, ON, M4H 1G5
Canada
View Profile
BASF Corporation
100 Campus Drive
Florham Park, NJ, 07932
US
View Profile
Shamrock Technologies, Inc.
Foot of Pacific Street
Newark, NJ, 07114
USA
View Profile
Keeneyes
18F, No.85, Sec. 1, Chung-Shiao E. Rd.
Taipei, Taiwan, 100
R.O.C.
View Profile
Follow Coatings World On