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Rohm and Haas Powder Coatings launches a European portfolio for architectural and industrial markets

By Tim Wright

Published September 27, 2007
Rohm and Haas Powder Coatings has launched Claymore, their European portfolio of powder coatings for the architectural and industrial markets. The first three collections of the Claymore portfolio will be available as of September 15, 2007, ready to ship everywhere in the European region.

These collections include two ranges of metallic and special effect products called "The Architects' Collection" for the architectural market and "Emotions Collection" for decorative applications and interior design. The third collection is a range of RAL polyester products in gloss, semi-gloss and matt finish for architectural markets. Most of these powders will be promoted under RealCoat, the new brand name that the company is launching simultaneously.

"Rohm and Haas continues investing for its customers in the powder coatings area. With this new launch, we will be able to serve all customers in the European region and deliver these products within a very short lead time in all major countries," said Xavier Susterac, general manager of powder coatings Europe. "This new portfolio will be a very good complement to a range of several thousand products we are already commercializing, and will be available from our plants and a number of warehouses in Western Europe, Central and Eastern Europe and Turkey."

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