The RTA's decision to award the projects to Jotun was influenced by the company's prior experience in similar projects, both locally and globally.
"The unrivalled technological innovation of Jotashield Tex Ultra and the quality of our technical support team have enabled us to secure these contracts with the RTA, with whom we are keen on building a long and mutually beneficial partnership," said Niru Naik, brand manager, Jotun Paints.
Jotun has worked closely with reputed contractors including Dutco Bealfour Beatty, BeSix Construct, Wade Adams, Al Naboodah Contracting, Taisei Corporation, WJ&P and Bin Hafeez General Contracting for the several projects initiated by the RTA. Jotashield Tex Ultra offers UV resistance and superior flexible concrete/plaster protection system that helps link cracks up to 1.4 mm and protects concrete from salt, dirt and corrosion. The pure acrylic paint is durable, long-lasting and environment-friendly, complementing the company's commitment towards the environment.
"We have witnessed a huge response in the market since the launch of this product, as leading property developers have also become more aware of the unique benefits of the Jotashield Tex Ultra paint, such as the plaster protection system that prevents cracks and boosts longevity," said Naik. "Further we have successfully created a niche, by implementing a communication strategy that includes conducting specialized seminars for architects, consultants and ministries on the distinct advantages of Jotashield Tex Ultra over conventional paint solutions, as well as closely working with our paint contractors."