Rohm and Haas Participates at CHINACOAT 2007
By Kerry Pianoforte
Published November 20, 2007
Rohm and Haas will participate in the upcoming CHINACOAT 2007 show in Shanghai, from November 21st through 23rd. The company will feature its latest technologies, including those specifically designed to meet the needs of this fast-growing, important market. These include new paint binders, elastomeric wall coatings, and rheology modifiers. On November 22nd, Rohm and Haas and DuPont will host the "2007 Forum on Coatings" at the Shanghai Renaissance hotel in Pudong. During this session, Rohm and Haas will deliver a speech recapping its latest technologies and products. Rohm and Haas's booth at the show will use a theme that describes the end- use characteristics these technologies bring to customers' products: "professional, care, comfort and protection." The advanced technologies to be showcased at the exhibit include: Next generation paint emulsion binders: Primal TM DC-418 is based on new chemistry that enables significantly better interaction between the polymers and inorganic particles. This not only improves the overall properties of the paints, but leads to improved performance and cost benefits for paint manufacturers. Technology for elastomeric wall coatings: Rohm and Haas will also introduce two new products to Elastine(TM) series at this show. i.e. Elastine(TM) 3828 and Elastine(TM) 3808. The new elastomeric acrylic copolymers were specifically developed at the company's state-of-art research center in Shanghai. This cost-effective, high-performance product can be used in a wide range of cement-and non-cement based water-protective barrier coatings that have low environmental impact (low odor and low VOC). Dispersant: Orotan(TM) 963 is a new dispersant introduced by Rohm and Haas to the China market that can be used in a wide-range of waterborne architectural coatings. This innovative product provides improved early water resistance, which helps prevent the paint film from showing discoloration and water marks. This is especially important if the freshly painted surface is exposed to rain before it is fully cured. Additional advantages include paint color acceptance and washability, and cost savings since Orotan(TM) 963 dispersant exhibits excellent pigment dispersing capability. Rheology modifiers: Acrysol(TM) AP-10 and AP-50 replace HEC with higher efficiency to reduce the formulation cost and provide better flow, scrub resistance and spatter resistance. Bruce Hoechner, vice president and general manager for the company's paint and coatings materials business in Asia Pacific, stated, "We are proud to showcase our new technologies and new products here at CHINACOAT. It demonstrates our commitment to bring China tailor-made, environmentally advanced, cost-effective coatings solutions to our customers' doorsteps. We are also pleased to be able to demonstrate the capabilities of our research center in Shanghai (CRDC) to increasing meet local clients' requirements. As a result, we believe the China coatings industry has ever more confidence in Rohm and Haas's ability to meet their needs."
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