The second biggest oil company in the world, Shell is active in 130 countries and operates approximately 45,000 service stations and several thousand business sites including offices and manufacturing plants. The redesign will include all of these locations, with Akzo Nobel having been chosen as one of only two approved suppliers for the five-year project.
The redesign calls for exact color matching on a host of different objects and surfaces, such as signage, metal and plastic façades and sidings, roofs, steel construction, and internal and external doors and windows. These surfaces will be coated using a variety of technologies, including powder, coil and liquid coatings, which means Akzo Nobel's car refinishes, industrial finishes, powder and decorative coatings businesses will all be involved. Auxiliary materials supplied by Akzo Nobel Polymer Chemicals have also been specified by Shell and their contractors.
For the purposes of the project, Akzo Nobel color standards have been introduced within Shell and will be used to ensure the necessary color conformity. Akzo Nobel has also won an official Shell specification for decorative products for the worldwide redesign and maintenance of Shell's gas stations.