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Benjamin Moore acquires Insl-x



By Tim Wright



Published December 17, 2007
With an eye to expanding its share of the North American coatings market, Benjamin Moore & Co. has announced its intent to purchase select assets and brands of Insl-x Products Corporation, a coatings manufacturer based in Stony Point, NY.

According to Denis Abrams, president and CEO, of Benjamin Moore, the acquisition is a strategic move that provides Benjamin Moore with several strong brands and a breadth of coatings products, including Insl-x, Coronado, Bruning, Trinity Lacquers and Lenmar.

"Insl-x carries a strong reputation for delivering a wide range of premium products and for superior customer service," Abrams said. "This acquisition allows Benjamin Moore to expand its overall product portfolio assuring that our customers remain strong and profitable. We are pleased that the Insl-x company will continue to operate under the guidance of its president, Jim Weil, whose father founded the company in 1960. This acquisition yet again underscores Benjamin Moore's on-going commitment to its customers.

"Ensuring the continuation of outstanding service to Insl-x loyal customers is a top priority for Benjamin Moore," continued Abrams. "Consequently, moving forward the Insl-x service team and Insl-x product offerings will remain intact."

While financial terms of the deal were not released, Abrams did share that the Insl-x management team and the company's employees will continue in their current positions. Manufacturing and distribution of all Insl-x products will continue at their respective locations.


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