The new company will be responsible for the marketing, sales and distributing of Tikkurila's and JUB's decorative paints in Romania. With its office and warehouse in Bucharest, Tikkurila JUB Romania is due to start its operations as from 1 July 2008.
The Romanian paint market is expected to grow at double digit figures during the next few years. Especially demand in the medium and premium price segments will increase. The estimated size of the Romanian paints market is $170-180 million on an annual basis.