With the acquisition of MAB, BASF Coatings is now strengthening its good position in South Africa on a long-term basis, especially in the key region of Gauteng.
The automotive refinishing market in South Africa is one of Africa's largest markets. Fifty percent of the continent's vehicles are found on the roads of South Africa. Seven carmakers manufacture cars in South Africa. In addition, there are over 1,000 paint and bodyshops in South Africa.
MAB has sold products and services for all aspects of automotive refinishing for 14 years from its locations in Johannesburg and Pretoria. So far, as BASF's partner, MAB has primarily supplied customers in the Gauteng and Limpopo regions, as well as the Northern Free States, with Glasurit and Salcomix automotive refinish products. In the future, business relations with the end customers will be managed and developed by the sales team that was taken over. Order processing, product storage and supplying customers will also continue to be managed from Johannesburg and Pretoria.