Jotun Paints has announced the launch of its 1,000th Multicolour Center (MC) in the Middle East. Located in Al Qusais - Dubai, the new center is part of the paint manufacturer’s ambitious plan to establish a total of 1,000 MCs in the region before the end of 2008. Company officials have also announced that they are looking at doubling the number of Jotun MCs in four years, with aims of increasing its retail market share, which currently stands at 40% of the total regional market. Among the most popular features of the MCs that have caught the attention of regional customers is the ‘Colour Bar’, which contains over 950 color samples, as well as an expert group of multicolour shop personnel who educate visitors on different paint techniques and textures, and suggest hues for exterior and internal paints. The ‘ColourAdvisor’ is also a popular aspect of the centre as it gives customers the opportunity to choose from a colour palette and see the color in different environments, furniture settings and under different lighting conditions.