Alcro-Beckers owns approximately a 40% share of the decorative paints market in Sweden. Måleributiken is the company's first wholly-owned store for serving consumers. Alcro-Beckers currently has nine stores of its own for serving professionals only and it is also a part owner of the retail chain Beckers Nya Hem, an umbrella organization for approximately 110 independent retailers. Alcro is the main paint supplier to Colorama, the largest chain of paint retailers in the country with approximately 205 stores.
”Acquiring one of Sweden's best performing paint stores is for us a great opportunity," said Niklas Frisk, managing director for Alcro-Beckers AB. "Måleributiken has a successful concept of combining paint, wallpaper, textiles and accessories. The store is well-known in Stockholm for its high-quality products, skilled personnel and innovative concepts for home decoration.
“Måleributiken will be the future Flagship Store for the Alcro brand and the store will also allow us to experiment with various consumer concepts, perform campaign and product tests and learn more about web-shopping,” Frisk continued.