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For coatings manufacturers, the emergence of regulations in many states to reduce VOCs in house paints creates new formulation challenges. Since VOCs result from additives used to deliver functional benefits, formulators need to satisfy environmental needs without sacrificing performance. To help address this need, BASF has introduced PureOptions colorants—a sustainable, point-of-sale tinting system that can be used to produce a wide range of paint colors with low odor and zero VOC content per U.S. Environmental Protection Agency (EPA) Method 24. PureOptions colorants are designed for optimal paint performance, maintaining critical properties, such as gloss, color reproducibility and blocking, without adding VOC content. PureOptions colorants are also free of alkylphenol ethoxylates (APEOs), substances that are considered to be unfriendly to the environment. Retailers will be able to use PureOptions colorants with most current in-store tinting systems. BASF has developed a patent-pending plastic container with a re-sealable lid that allows for efficient transfer of PureOptions colorants into point-of-sale dispensers. The new container enables retailers to reduce the chances of contamination or spillage.