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Ciba presents a preview of Color Trend Stylings for 2010/2011 at the European Coatings Show

By Tim Wright | April 1, 2009

With a showcase of 16 creative styling forecasts, Ciba's preview of Color Trend Vision 2010-2011 is a key highlight of the company's exhibit at the European Coatings Show (ECS).

With a showcase of 16 creative styling forecasts, Ciba's preview of Color Trend Vision 2010-2011 is a key highlight of the company's exhibit at the European Coatings Show (ECS). The Color Trend Vision stylings are suitable for numerous applications, including consumer goods, interior/architectural design, automotive and teletronic coatings.

The new stylings will reflect the color and effect trends of 2010/2011 and the new directions made possible by the next generation of color, effect and stabilization technologies. Among these will be durable and trendy surfaces featuring carbon fiber weave patterns, previously impossible for exterior applications.

"With the stylings from Color Trend Vision, designers may be sure that the colors and effects they select for the surfaces of their products will be fashionable among the consumers and users of the future," said Andreas Türk, global head of Ciba's Paints & Coatings Business Line.

Color Trend Vision is Ciba's overall concept for styling and design of trendy, innovative and appealing effects. Developed by Ciba's styling team, each trend shade is formulated with a real application in mind. Color Trend Vision 2010-2011 is the latest iteration of this concept, first launched in 2007. For more information, please visit stand 557 in Hall 7 at the European Coatings Show.

Ciba is also introducing a new high-performance pigment with a yellowish red shade at the ECS. Solid Red is a versatile diketo-pyrrolo-pyrrole (DPP) pigment designed for coatings applications.

“IRGAZIN Solid Red offers better saturation than other Colour Index Pigment Red 254 products, together with high color strength and hiding power, and excellent durability, even in the highly saturated yellow-shade red color area,” said Andreas Türk, global head of Ciba’s Paints & Coatings Business Line.

Additional properties of IRGAZIN Solid Red include excellent flow and gloss, and high resistance to chemicals, solvents and bleeding. Its combined properties make it very suitable for premium exterior architectural paints, for industrial paints in general and for automotive coatings.
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