Recent EU coatings legislation, consumer awareness and raw material volatility all present the coatings industry with a challenge—to balance performance requirements with eco-sustainability, according to Dr. Ilham Kadri, marketing director for Rohm and Haas Paints and Coatings Material business in Europe, the Middle East and Africa. “Legislation and sustainability remain driving forces while consumers are also more demanding than ever before,” he said. “Our industry must balance these drivers. Those that use this as a springboard for innovation will come out stronger in the end.”
For the architectural/decorative segment, Rohm and Haas is featuring a new low VOC hybrid binder for decorative gloss applications, as well as a new low odor technology platform to formulate primers and top-coats for interior wall paints or wood.
The building/construction sector is highlighting a new range of high-performance, environmentally-advanced EIFS (exterior insulation finishing systems) products for a wide range of finishes on exterior residential and commercial building surfaces.
Industrial coatings is presenting a new water-based primer and binder range for industrial metal and wood, combining high-performance with an excellent eco-profile, and representing an attractive alternative to solvent-based systems.
The company will also present new hiding technology for use in alkyd emulsion high gloss paint.
As for rheology modifiers, Rohm and Haas is introducing a new low VOC mid-shear viscosity builder with less sensitivity to viscosity drop upon colorant addition.
Lastly, the biocides sector is highlighting innovative formaldehyde-free solutions, which contribute to protecting water-based coatings against microbial contaminations under even the harshest conditions.