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Kelly-Moore launches dealership program



By Tim Wright



Published May 6, 2009
Related Searches: Industrial Coatings
Kelly-Moore Paint Company, Inc., has introduced a new Kelly-Moore Dealership Program that allows dealers to leverage the company’s reputation for high-quality products and personalized service to gain instant credibility and higher sales volume. There is no franchise or license fee to become a Kelly-Moore dealer; dealers receive a 60-day open charge account with pre-approved credit.

“Sixty-eight percent of our annual sales volume is attributed to painting contactors," said Mark A. Zielinski, senior director of marketing, and international and dealer sales. "For dealers, this means they do not have to worry about the performance of Kelly-Moore’s paint. In fact, if they are looking to attract professionals to their store, they should include a brand trusted by painters."

Kelly-Moore’s entire paint product line is available to dealers, including industrial coatings, lacquers, varnishes and paints. The company’s professional sales representatives understand customer needs and can offer advice on how to select the paints and the price-points that fit each dealer’s market. The program provides related sundries that can be purchased in customized quantities (only those needed) to improve inventory turns. Available in a good/better/best selection, sundries include professional brushes and covers; caulking and patching materials; masking tape and film; drop cloths and putty knives; and other items for smooth completion of each project.

Initial product training is included in the program to ensure each dealer receives all of the required sales material and techniques that have been developed for Kelly-Moore’s in-store sales representatives. The training includes basic to advanced paint studies, application tools and sundries, as well as proper customer service techniques.


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