Benjamin Moore is helping to connect qualified painting professionals, as well as practicing color consultants, to consumers who need help with their painting projects. The LINK Referral Program at benmoorelink.com
initially is being rolled out in D.C., Maryland and Virginia, with plans for expansion to other markets later this year. In creating benmoorelink.com, Benjamin Moore established a list of qualifications that all professionals referred from the site must meet. The vetting process is thorough, and those accepted must participate in Benjamin Moore-directed training sessions, carry both liability and vehicle insurance, be licensed, and have a minimum of two years experience in their profession. To help trumpet this new service to consumers, Benjamin Moore will be implementing an online campaign on different search engines such as ServiceMagic.com, Improvenet.com, Realestate.com, Citysearch.com, Ask.com, HGTV.com, HGTVPro.com and MyHomeIdeas.com. It also will be using Yellowpages.com and Google search to help jumpstart the program.