PPG has formed a partnership with the Canadian Breast Cancer Foundation. For every gallon of the company's new NO MISS Ceiling Paint, which goes on pink but dries to a bright white finish—allowing customers to see where they have painted and where they haven't—PPG will contribute $1.50 to the Canadian Breast Cancer Foundation. To kick-start the giving, PPG will make their contribution retroactive, with a $1.50 contribution for every gallon of NO MISS Ceiling Paint shipped since the product's launch in May 2009. The promotion runs through August 2010.
NO MISS Ceiling Paint goes on pink, allowing customers to see where they have painted—and where they haven't—and avoid repainting and touch-ups. Within 30 minutes, the paint dries to a bright, flat white. NO MISS Ceiling Paint is 100% latex, for easy clean up; spatter resistant, keeping the paint where it's supposed to go; high-hiding for better-looking results and fewer coats; and low-VOC (less than 50 g/L).
