BASF Coatings and Kia Motors have reached an agreement to cooperate in automotive refinish solutions at Kia Motors after-sales network in locations around the world. The agreement recognizes BASF Automotive Refinish as an official automotive refinish paint supplier for Kia Motor’s after-sales network worldwide. In addition, BASF Automotive Refinish will provide Kia Motors official service packages adapted to local agreements. Particularly important among the service package is an automotive refinish training program, jointly developed to meet and fulfill all the requirements of dealer network of Kia Motors worldwide. BASF will help train hundreds of expert body shop workers and repair technicians in the best way to restore a car to its pre-accident condition.
BASF enters global cooperation with Kia Motors
By Tim Wright
Published October 21, 2009
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