As coatings manufacturers turn to innovation to help them recover from the financial downturn, Celanese Emulsions is offering new products for architectural coatings.
As coatings manufacturers turn to innovation to help them recover from the financial downturn, Celanese Emulsions is offering new products for architectural coatings at the Western Coatings Symposium, October 25-28, in Las Vegas, NV. Celanese Emulsions will feature low odor, low VOC solutions for coatings manufacturers. “Paint manufacturers today are either trying to stay ahead of the curve on VOC legislation or they are looking for ways to best position ‘green’ or ‘eco-friendly’ formulas to the consumer to gain a competitive advantage in the marketplace,” said Craig Mitchell, marketing director.
Celanese is launching the newest member of the EcoVAE emulsion family—EcoVAE 408. It is designed for use in low odor, low VOC interior decorative paints that require freeze/thaw stability. “This new product meets our ‘EcoVAE criteria checklist’ which means the emulsion is a vinyl acetate/ethylene base, is APE-free, has a low residual monomer level and can be formulated into low VOC coatings to achieve green certifications,” said Mitchell.