The NPCA/FSCT Board of Directors approved the identity change in October, after a small task force of Board members and staff developed the proposal. In addition to the new name, the organization has also adopted a new logo, reminiscent of the color wheel. The image is intended to evoke the organization's combined mission and bring to mind the science involved in manufacturing, research and development of the industry's products, as well as the products themselves.
According to NPCA/FSCT President Andy Doyle, "By adopting the name, American Coatings Association, we will retire the two historically distinct identities associated with NPCA and FSCT. As the American Coatings Association, we will move forward in the future as one united organization capable of serving all members of our industry while continuing our commitment to environmental protection, product stewardship, and science and technology."
In moving forward, the association will continue serving technical and sales and marketing professionals through education and training, and also continue to provide regulatory, legislative and market insight services.