The Home Depot and Martha Stewart Living Omnimedia, Inc. (MSLO) formed an agreement to develop an exclusive Martha Stewart Living brand of interior and exterior paint. The Home Depot will also sell Martha Stewart Clean, a new Eco Options-certified line of cleaning products, developed with and marketed by the Hain Celestial Group, Inc. The Martha Stewart Living paint palette will consist of 280 colors created by Martha Stewart and the MSLO design team. All colors will be available in interior and exterior paint in four interior and two exterior sheens. In addition, the interior paint palette will be available in eight-ounce tintable testers, and 12 of "Martha's Picks" will be available pretinted. Developed in a partnership with and manufactured by AkzoNobel, Martha Stewart Living Paint will be available at The Home Depot stores across the U.S. and Canada in March 2010.
The Home Depot to Launch Exclusive Martha Stewart Living Brand of Paint
By Tim Wright
Published December 7, 2009
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