Following the introduction of the BASF corporate brand for Elastogran European polyurethane sites, the next step BASF is taking is to change the names of Elastogran companies. Elastogran GmbH with its head offices in Lemförde will be called BASF polyurethanes GmbH from now on. This is in keeping with a system already introduced on a global scale. The name change will not affect the legal form of the companies concerned. Nor will the renaming affect existing agreements such as employment contracts or customer contracts. The Elastogran name lives on in the BASF brand "PU Solutions Elastogran," which was recently launched throughout Europe. "The name change is an important indicator of BASF's commitment to its European PU business and helps strengthen the BASF brand overall," said Jacques Delmoitiez, president BASF polyurethanes. The name change process in about a dozen European countries began this month and is expected to be completed by the middle of the year, depending on local legal requirements.
Name Change for Elastogran Companies
By Tim Wright
Published January 6, 2010
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