On January 1, 2010, Harald Pflanzl became the head of BASF Coatings' Automotive Refinish Europe business unit. Pflanzl succeeds Christoph Hansen, who now heads the Dispersions for Adhesives and Constructions Europe unit in Ludwigshafen. In October 2000, he was appointed managing director of what is now BASF Performance Products in Krieglach, Austria. From 2002 to the end of 2009, he was responsible for the admixture business in Northern Europe. In this position, he was responsible for approximately 30 countries with 13 production sites. The company’s customers included ready-mix concrete and precast concrete companies as well as manufacturers of concrete products and construction companies.