Strongsville, Ohio-based Glidden Professional Paints and Lakewood-based HomeSphere have entered into a joint agreement to offer the company’s full line of Professional Paints to HomeSphere’s network of builders, using the company’s technology-leveraged services.
Glidden Professional joins more than 75 other manufacturers currently using HomeSphere’s BRI Program to manage rebates for homebuilders and, in turn, grow their market share through increased homebuilder sales. In return, builders gain access to cost savings on Glidden Professional paints, a national brand exclusively for the commercial paint market, including contractors, architects, facility owners and managers.
“The BRI partnership provides a powerful tool to further extend our national manufacturing and distribution network,” said John Pesognelli, national sales manager for Glidden Professionals’ New Home Construction Division. “HomeSphere provides a platform to communicate the change to new builders and distributors and to grow market share among our potential customers.”
BRI is a web-based service serving the residential construction industry. Manufacturers use the BRI application to open up sales channels that include thousands of homebuilders and remodeling contractors, gaining inroads to new accounts and building recognition for their products and services. Builders, on the other hand, gain product knowledge and manage their cash-producing rebates, helping them to improve their bottom line.
The Glidden Professional paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. Glidden Professional paints are sold through more than 500 Glidden Professional Paint Centers and authorized dealers across the U.S.
“BRI is a powerful marketing tool,” said Chris Toth, HomeSphere’s vice president of sales. “Particularly during trying times for the residential building industry, our customers and clients build sales and marketing channels that position their brand solidly for the future.”