Welcome Guest to Coatings World    Login || Register
Last Updated Sunday, March 29 2015

US Demand for Coatings in Automotives to Reach $5.6bn in 2014

Published December 8, 2010
Related Searches: Automotive Coatings Color Market Trends & Forecast Adhesives
According to a study done by Bharatbook, the U.S. demand for coatings, adhesives and sealants used in the automotive industry is forecast to reach $5.6 billion in 2014. This represents a significant rebound from the declines of the 2004-2009 period, when the market was adversely impacted by the global economic downturn. The U.S. motor vehicle industry was particularly hard hit by the weak global economy, as falling consumer confidence and a tightening in credit markets severely restricted new vehicle purchases. As a result, vehicle output was nearly cut in half between 2004 and 2009, reducing demand for coatings, adhesives and sealants at the original equipment manufacturer (OEM) level. Through 2014, however, this segment of the market will drive overall gains as vehicle production expands rapidly from a depressed base, according to the new study.

OEM segment to regain position as leading outlet

The OEM segment has historically dominated the automotive coating, adhesive and sealant market. In 2009, however, vehicle output had fallen so low that the aftermarket accounted for more than half of demand. Going forward, the OEM segment will expand at a doubledigit pace and once again take its place as the leading outlet for coatings, adhesives and sealants. Passenger cars are expected to offer the best opportunities for growth, benefiting from their greater fuel efficiency compared to larger vehicles. Smaller vehicles, however, consume less coatings, adhesives and sealants on a per vehicle basis than do larger vehicles.

Aftermarket demand to accelerate too

The aftermarket generally provides more stable growth than its OEM counterpart, as it is largely dependent on the size of the nation's motor vehicle park, a much less volatile indicator than vehicle output. Demand in this market will also accelerate through 2014. As economic conditions improve, drivers will be more likely to make nonessential repairs that they may have chosen to forgo during times of economic uncertainty. Advances will be further supported by accelerating growth in the number of motor vehicles in use. In particular, above-average gains in the larger vehicle segments will bode well for demand, as these vehicles consume higher volumes of coatings, adhesives and sealants in their repair than do smaller vehicles.

Water-based, powder, radiation-curable products to lead gains in coatings

Coatings will remain the leading product type, accounting for more than threequarters of market value in 2014. Water-based, powder and radiation-curable coatings will provide the best gains, as their good environmental profile enables users to meet stricter VOC requirements. However, overall demand will advance at a below-average pace as efforts to improve paint shop efficiency, reduce costs and limit waste will restrict gains in market volume. Sales will also be impacted by greater competition from alternative materials, such as in-molded colored plastics and paint films.

Adhesive, sealant segments to outpace coatings

More rapid growth will be achieved by the smaller adhesive and sealant segments. Advances will be promoted by cost-cutting measures and efforts to increase fuel efficiency by reducing vehicle weight, both of which favor the use of adhesives and sealants over welded joints, mechanical fasteners and gaskets.

blog comments powered by Disqus

Receive free Coatings World emails
Sign up now to receive the weekly newsletter, and more!

Enter your email address:
Company Spotlight
Siltech Corporation
225 Wicksteed Avenue
Toronto, ON, M4H 1G5
View Profile
18F, No.85, Sec. 1, Chung-Shiao E. Rd.
Taipei, Taiwan, 100
View Profile
AZ Electronic Materials Co., Ltd.
No. 458-6, Sinsing Road Hu Kou Township Hsinchu Country 303, Taiwan
Hsinchu Country, Taiwan, 303
View Profile
BASF Corporation
100 Campus Drive
Florham Park, NJ, 07932
View Profile
Houchi Chemical Co., Ltd
No.56, Fu Chow Street
Taipei, Taipei, 100
View Profile
Shamrock Technologies, Inc.
Foot of Pacific Street
Newark, NJ, 07114
View Profile
Lubrizol Advanced Materials, Inc.
9911 Brecksville Road
Cleveland, OH, 44141
View Profile
Sunin Machine Co., Ltd.
No.96, Chiao Ho Rd ,Chungho Dist
New Taipei City, Taiwan , 235
Taiwan Roc
View Profile
Micro Powders, Inc.
580 White Plains Rd.
Tarrytown, NY, 10591
View Profile
Follow Coatings World On