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AkzoNobel launches global car refinish brand Dynacoat in India

August 3, 2011

AkzoNobel in India will make Dynacoat the umbrella for a wider range of trade PU products.

AkzoNobel has launched their international car refinish paint Dynacoat across various distribution points in India. Currently the product is available in the East and Southern part of the country. With Dynacoat, AkzoNobel is targeting the mid-tier car refinish market in India. It works on the concept of the mixing machine which allows mixing of nearly any local and international car color with precision but with a minimum number of tinting colors, the company said. 

“Dynacoat is one of the leading brands in AkzoNobel’s automotive and aerospace business worldwide and has witnessed great success in recent years," said Divyendu Pundhir, managing director, AkzoNobel automotive and aerospace coatings, India and South Asia. "With the launch of Dynacoat in India, the idea is to offer a complete assortment in the market to strengthen our position in India’s booming automotive and retail car-repair market.

"Currently, we have three different brands in the trade polyurethane (PU) product range, and going forward it is our ambition to consolidate these as sub-brands under the Dynacoat umbrella," said Pundhir.

AkzoNobel automotive and aerospace coatings India will market Dynacoat Miluz, but the longer term plan is to make Dynacoat the umbrella for a wider range of trade PU products and bring in the water-based technology platform to India in the near future. Because of the size and complexity of the Indian market, the introduction is being carried out in stages. AkzoNobel targets to have 80 outlets by the end of the year. 

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