“Africa is a huge continent with a wealth of raw materials and a growing population. At the same time, the dynamically growing economy has enormous potential for BASF," said Jacques Delmoitiez, president, responsible for BASF's business in Europe, the Middle East and Africa. "Through establishing a stronger local presence we will be able to even further support our customers and to enhance BASF's market position."
The company’s target is to more than double sales in Africa by 2020. Its sales, excluding oil and gas, were around €1 billion in 2010. The sale of construction chemicals for the booming construction industry in the urban areas of East Africa is one of the main focuses of activity.