Keystone Aniline has launched a new website (www.dyes.com) along with a new logo, look, products and brochures. Keystone is a global supplier of dyes, pigments and pigment dispersions. The company's new online Global Color Intelligence center offers visitors a full portfolio of customer support services including:

• Comprehensive technical application expertise to provide solutions and opportunities to meet
color challenges;
• Global logistics and supply chain support to ensure customers have the product they need where and when they need it; and
• Worldwide regulatory compliance expertise and support to fulfill the complex requirements of global regulations.

With the launch of Keystone Aniline's new website and the implementation of its global marketing initiative, Keystone is in a better position to help its customers gain a competitive advantage when utilizing color.

Visit the new website at www.dyes.com.