“The internet is a central hub for our communication. By providing detailed information and points of contact, while allowing access to communication materials we have available, our website combines usefulness, topicality and an attractive presentation,” said Dr. Martin Rissmann, head of BASF Coatings’ global communications.
From new scratch-resistant automotive clearcoats to intelligent solutions for wind energy, users will find everything they need to know about all aspects of automotive OEM coatings, automotive refinish products, industrial coatings and decorative paints.
In addition, the website also features new innovation and sustainability pages. Here, environmentally friendly products and processes are presented, along with the latest coating technologies. The website also offers a wide range of information for job seekers as well, from school students to experienced professionals.