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PPG Wins Marketing Leadership Award from BD+C Magazine

Published December 26, 2012
Related Searches: Color
PPG Industries  has won a Building Design + Construction (BD+C) magazine Marketing Leadership Award for a print advertisement promoting the environmental sustainability of PPG glass and coatings.

The advertisement, titled “Unexpected Angle,” highlights the application of Duranar Vari-Cool coatings and the installation of Atlantica glass in insulating glass units with Solarban 60 glass on the Appaloosa Branch Library in Scottsdale, Arizona.

Duranar VariI-Cool coatings, which were used on the library’s metal siding, feature infrared-reflective pigments that deflect solar heat from buildings to reduce air-conditioning costs and urban heat-island effect. The coatings also are formulated with special pigments that refract light when it strikes their surfaces, causing the coatings to change color along with changes in the angle from which they are viewed.

Atlantica glass with Solarban 60 glass has a striking emerald-green tint that complements the color of the library’s metal siding, but it also transmits 54 percent of the sun’s light into the building while deflecting more than 70 percent of the sun’s heat energy, according to the company. As a result, the library uses less energy for lighting and air conditioning, and it provides a more natural environment for reading, learning and socializing.

The use of these PPG products and its other energy-saving features helped earn the Appaloosa Branch Library several sustainable building awards as well as LEED Gold certification from the U.S. Green Building Council (USGBC).

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