Clariant is also finalizing the feasibility for expanding the capacity at its Azo pigments and pigment preparations plants in Roha, India by 50%. In order to increase market coverage, provide more intimate customer service and support and enhance market knowledge Clariant’s marketing and sales organization in China, India and Indonesia will be doubled throughout 2013. Additionally, Technical service capabilities in China will be strengthened by increasing the number of technical professionals in Clariant’s STAR application laboratory in Shanghai by nearly double. Finally, Clariant will also expand its development capabilities in Roha (India), Shanghai and DaGang (China) to provide a faster response to requests for product development tailored to the needs of the local markets. The addition of Regional Product Managers for both Azo pigments and pigment preparations will strengthen this support.
“These initial steps are the first in a broader strategy to invest and develop our capabilities in China, India and Indonesia in order to better serve our customers and provide them with the high quality products and superior technical support they need to be successful in growing their business,” said Marco Cenisio, senior vice president and general manager business unit pigments, Clariant. “We expect to make further announcements regarding our additional plans for the region soon.”