Valspar is extending the Valspar Love Your Color Guarantee. To celebrate the extension of this color assurance program, Valspar has teamed up with actress and personality Stacy Keibler to announce The Valspar Foundation’s guaranteed commitment of more than $21 million in cash and paint donations beginning this year through 2014 to Habitat for Humanity.
The Valspar Love Your Color Guarantee is the color assurance program that provides support in the paint color selection process by offering a complimentary replacement color to anyone who does not absolutely love their first color choice. Because of the positive consumer appreciation for the guarantee, the program is now extended through October 7, 2013.
“We are excited to continue the Valspar Love Your Color Guarantee because it is a unique way that Valspar can help consumers connect to the power in color,” said Paula Shikany, director of marketing, Valspar. “We know that choosing the right paint color can cause fear for many consumers, and they’ve told us that this program, along with the color tools we have, makes a difference in helping them find their color – risk free. To celebrate this milestone for Valspar and our long-standing partnership with Habitat for Humanity, we couldn’t think of a better way than to bring the transformative power in color into more people’s lives through the Valspar Love Your Color Guarantee Project.”
The Valspar Love Your Color Guarantee Project is part of the ongoing partnership between Valspar and Habitat for Humanity. Since launching their national partnership in 2002, Valspar Paint has committed more than $60 million in cash and paint to Habitat through 2014 and guarantees paint for every Habitat house built, repaired or rehabilitated in the U.S.