The study was conducted among 2,250 people in Bogota, Barranquilla, Bucaramanga, Cali and Medellin, applied to 1,267 brands in 134 categories during 2013. There, ask people what brands perceived as prestigious, which led the top were Bancolombia, Apple and Johnson & Johnson, followed by Adidas and Pintuco.
The general manager of Pintuco, Andrés Ortega said to be in the top 10 of the most prestigious brands in the country and being the only one in that category, shows the bond you have with Pintuco users. "We are proud and happy to know that we are a benchmark for Colombians by the quality of our products and innovation to consistently deliver."
Meanwhile, the CEO of BrandAsset Consulting, Luis Fernando Dugand, said that "a successful brand is one that manages to conquer a territory in particular, being the empress and the owner, while those who care about occupy all fail placed first in the minds of people."