Rohm and Haas: The company made
three new appointments in its sales and
marketing departments for the architectural
and functional coatings business.
Jakob Sigurdsson has been appointed
European marketing director. Mr.
Sigurdsson joined Rohm and Haas in
1995. Since then, he has held various
marketing and business development
roles in the coatings business.
Xavier Susterac has a new position
as European sales director. Mr.
Susterac, who is currently involved in
Rohm and Haas’s SAP implementation,
has held a variety of positions in the
coatings business since joining Rohm
and Haas nine years ago.
Pierre Chevalier will become marketing
manager for architectural
binders in Europe. Mr. Chevalier
brings more than 20 years of experience
in the coatings industry.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…