● Rohm and Haas: The company has
taken further steps to reinforce support
for customers in Europe by announcing
two new appointments in its marketing
department for the architectural and
functional coatings business. Angela
Cackovich has been appointed market
manager for additives in Europe. She
joins Rohm and Haas from Dow
Corning Europe, where she was responsible
for several global development
projects as well as technical service for
additives. Ms. Cackovich, who will be
based in the Frankfurt office, is a board
member of the German Association of
Coatings Engineers (VILF).
Maria Matilla has become product
manager for architectural binders,
focusing on clears, stains, primers and
exterior house paint for wood. She
joined Rohm and Haas four years ago
as plant trainer in Mozzanica, Italy.
She will be based in the Paris office.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…