PPG: Lorene C. Boettcher has
joined PPG Industries as manager,
global design and color marketing
for its automotive coatings business
unit, based in Troy, MI.
In her new position, Ms.
Boettcher oversees the company’s
advanced color styling team and
directs worldwide color marketing
activities for PPG’s OEM automotive
The architectural coatings industry has undergone great change over the last ten years. Today’s coatings have a much different raw material base, a different environmental profile and different properties. These changes have been br…