Reichhold: The company announced
three key organizational changes.
Ashok Mendiratta was named vice
president of global technology and
will be responsible for all of the company’s
global technology functions.
He comes to Reichhold from PolyOne,
a plastics company.
Eric Carlier was named director of
technology, Europe. He previously
worked for Owens Corning in Belgium.
Reichhold also named Alberto
Piccinotti director of European sales.
He has been with the company for one
year, having previously served as director
of master planning-Europe.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…